Vijay Singh Khatri · Follow
Published in · 8 min read · Dec 5, 2022
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If you have been in the development or marketing industry, you definitely know what a landing page is and how much it is important to drive traffic, improve SEO, and build your brand.
A landing page is a standalone web page created with the sole purpose of marketing and advertising campaigns to make people aware of your brand.
Further Reading: https://medium.com/@distillerytech/how-to-design-an-effective-landing-page-e9bffaccfdc5
In other words, a landing page is a standalone or independent web page that you visit first when you click on a marketing promotion, online advertisem*nt, or marketing email. It is also referred to as a static page, single property page, destination page, squeeze page, or lead capture page.
If you are ready to launch the product or service that you have spent on your months and years developing, a landing page is all you need. Whether you are selling a course online, selling eBooks, providing digital services, or anything else online, a landing will help you drive more conversion rates and meet your desired goals.
As a result, creating an appealing landing page becomes essential. However, it is critically tough to design a well-structured and attractive landing page. You need to take care of a lot of aspects, such as the design, images, copy, etc.
Fortunately, there is no need to create a landing page for your brand from the ground up. Instead, you can opt for free HTML landing page templates.
Now, it is obvious to get a question your mind: Why only HTML templates? This is because landing pages created using HTML are lightweight and fast. Also, HTML is the de-facto language for creating web pages.
Here, in this blog, I have compiled a list of some of the best free HTML landing page templates. You simply need to add your content and create a landing page for yourself. The templates that I will list below are suitable for a variety of products, software, tools, and services.
April is a free HTML landing page template from Cruip.com, ideal for startups. Initially, this HTML template was designed for data analytics tools. But today, it is suitable for a wide variety of web applications, software, and startup products.
The best part is that this HTML template serves all devices; you don’t have to create different landing pages for a website on different devices. Set it up once and get incredible results across all devices.
A simple and intuitive interface with robust customization options has made me place this HTML template at the top of the list. It comes with smooth navigation and a collection of coded elements, which makes it a perfect choice for featuring customer testimonials, application features, and many other purposes.
2. Solid
Solid is yet another free HTML template from Cruip.com for startups. As you can see in the above image, the template is simple and has a dark theme that emphasizes technology products. A bright complementary palette and 3D illustrations make it more eye-catching.
This HTML template is specially designed for digital services, online tools, and SaaS products. It has a responsive design and is easy to customize to fit your product needs. Some other major features include multipurpose iconography, ready-to-use pricing tabs, and hero placeholders that are easy to adapt.
3. Shade
Shade is a free HTML landing page template from FinestDevs. With Shade, there is no need to code or design the landing page; instead, you simply need to change colors, images, and text, and you are ready to go!
You may think that Shade is just a single HTML template. But you are wrong. It is a collection of HTML landing page templates for different purposes, such as software, mobile applications, web applications, SaaS subscriptions, SaaS applications, and the list goes on.
However, only a few are free to use — the Software, Mobile Application, Web Application, and SaaS Subscription.
Shade landing page templates are customizable, allowing you to create a landing page that reflects your brand.
4. DevBook
Created by 3rd Wave Media, DevBook is a free HTML landing page template for books and eBooks. If you are a developer or programmer willing to publish your own books and sell them online, this template is an excellent choice.
This template fully leverages negative space as the dominant color on the landing page is white, which makes it more attention-grabbing.
This landing page is compatible with the platform Gumroad, allowing you to manage book payment and delivery hassle-free. It is a customizable template, enabling you to set up content in your style.
You are free to place various points on your landing page, such as the features of a book, newsletter subscription, customer reviews, testimonials, selling points, and much more.
5. Simple
Simple, a landing page template from bootstrapdash is a responsive, intuitive, modern, and multipurpose landing page template. However, it is primarily used for creating landing pages for digital marketing and SEO services.
This one-page template comes with a minimal yet stylish design and neat color scheme that grabs the attention of visitors at first sight.
The name of the template itself describes it. As landing pages should be simple in both terms: easy to use and easy to set up, Simple stands true for both these terms. Setting up this landing page is just a matter of minutes.
In addition to this simplicity, you can even customize it to fit your product needs; change anything you want as per your convenience.
6. Snap
Snap is yet another responsive, free HTML landing page template ideal for agencies and startups willing to sell their products online. Besides, this template is primarily intended for game developers wishing to make their presence online.
With over 10 color schemes, Snap comes with the Sass file that allows you to do customization as required for your brand. This template is built using the Bootstrap 4 framework. As you can see in the above image, the creator has completely utilized the negative space to make other elements stand out.
You can find numerous options to add to your landing page associated with the game, such as top features, FAQs, testimonials, awards, downloads, gameplay, and pricing. Refer to the demo age to get a comprehensive idea of how the landing page will look.
7. Butterfly
Butterfly is a one-page landing page template created using HTML. It is ideal for businesses and startups, as it blends a featured section of call-to-actions and other robust portfolio elements. It has a clean layout, making it a minimal landing page template that gives a professional look.
The most intriguing aspect of this template is that it comes with features such as a retina-ready layout for larger screens, support for mobile devices, and also support for devices of almost all sizes.
Furthermore, the template allows you to customize it to fit your needs. You get content design options for you to display about the product, services offered, testimonials, team, gallery, and hero image setup. It is a versatile landing page template useful for any type of business.
Hiro Agency Landing Page is oen of the best templates for digital marketing spaces and agencies that help them stand out from their competitors. It allows them to promote their brands with a minimal and simple landing page.
Though it provides common features and functionalities, what makes this template different from others is that it designs those features differently. With a clean design and neat color scheme, this HTML landing page template helps startups promote their brands.
You get a slider option, which is a design element used to display images and videos on your website. Use this option to showcase your products or services. Besides, you can use the listing option to list down all your services. Highlight all your team members and work to attract clients.
In a nutshell, this landing page template is ideal for businesses or brands wishing to maintain their online presence effectively and minimally.
9. Boxer
Boxer is a one-page software landing page developed in HTML5, CSS3, and Bootstrap. CSS3 animation effects and the use of jQuery make this landing page look more appealing and realistic.
If you are about to launch your apps and games, this landing page template is an excellent option for you. It provides all content design options, such as app or game features, pricing, and many others. You can include all details that your client needs to know.
Being a responsive template developed with the mobile-first design concept in mind, it is adaptable to devices of all screen sizes. In addition, it is an SEO-friendly template that helps your website rank well in search engine results.
The template’s elegant and simple design comes with an eye-catching color scheme. It comes with an excellent preloader and supports On Scroll Animation for text and content to appear. Finally, it is customizable, allowing you to make changes that best reflect your brand.
10. Pilates and Yoga Landing Page
Do you have a fitness-related brand? This landing template by Nicepage is a go-to option for you if you wish to have an online presence. No doubt, the template has an attention-grabbing design and layout. This HTML5 template is fully responsive and customizable, allowing you to modify it to make it a perfect fit for your fitness brand.
The template comes with a drag-and-drop editor of Nicepage. With this editor, you can manage colors, the layout, fonts, header and footer, and other design elements, in addition to images and content.
Landing pages play a crucial role in boosting your brand’s online presence. However, it is time-consuming to create effective and attractive landing pages. The ready-to-use landing page templates significantly save you time, as there is no need to create everything from scratch. You simply need to modify the content, font, colors, and other design elements as required.
All the above-mentioned HTML landing page templates are free to use and fully customizable and responsive. I recommend you choose one that best fits your brand.
Good Luck!
Keep an eye out for another interesting post soon!
